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Industry: Multisector (Wealth Management, Real Estate, Family Office, Luxury, etc.)
Country: France
Year: 2024
Company size: 11–50 employees
Across every industry, web authority is increasingly dominated by long-established players. For new entrants, it’s becoming harder and harder to gain lasting visibility on strategic keywords.
And beyond that intense competition, user behavior is changing: people aren’t just searching on Google anymore. They’re turning to LLMs like ChatGPT, Perplexity, and others.
To tackle this dual challenge, we worked with our client to define a new approach: build an ecosystem of specialized websites, each positioned as a neutral, comparison-style platform across key wealth and luxury sectors.
Project Challenges
Become a trusted reference across multiple strategic verticals — wealth management, family office, luxury concierge, real estate — while generating qualified traffic and building long-term, AI-ready visibility.
Project Goals
Marketing & Sales
- Gain visibility in industries dominated by legacy players
- Create a credible, neutral, and expert brand positioning
- Drive qualified traffic and capture leads
- Anticipate the impact of LLMs on search and visibility
Technical
- Build a scalable, duplicable platform model
- Deploy a structure optimized for both SEO and GEO (Generative Engine Optimization)
- Create powerful internal linking across the ecosystem
Our Partnership & Action Plan
1. Create a neutral brand
We started by creating the brand “.Fr”, with a clean, press-inspired visual identity — designed to convey objectivity and expertise.
2. Build the first scalable platform
We launched the first platform: cabinet-gestion-de-patrimoine.fr, designed to be:
- 100% CMS-first & component-first
- Easy to maintain and replicate
3. Duplicate across other key verticals
We quickly rolled out additional sites with our client, targeting new strategic sectors through a smart domain strategy: conciergeries-luxe.fr, familyoffice-france.fr, etc.
4. Interconnected, AI-ready ecosystem
All sites were strategically interconnected through internal linking, with bridges to the client’s main websites — forming a coherent SEO-optimized ecosystem, structured for generative AI visibility.
Results of Our Partnership
- Top 1 SEO ranking on strategic queries like “cabinet gestion de patrimoine” or “liste conciergerie de luxe”
- 8+ platforms deployed in under 6 months
- AI-ready ecosystem, indexed and actively used by LLMs (ChatGPT, Perplexity, etc.) to answer geo-targeted queries
Ready to scale online? Explore our full-service growth offer →
