How do you drive traffic and generate qualified leads in ultra-competitive industries… while building visibility in the era of generative AI?

Industry: Multisector (Wealth Management, Real Estate, Family Office, Luxury, etc.)
Country: France
Year: 2024
Company size: 11–50 employees

Across every industry, web authority is increasingly dominated by long-established players. For new entrants, it’s becoming harder and harder to gain lasting visibility on strategic keywords.

And beyond that intense competition, user behavior is changing: people aren’t just searching on Google anymore. They’re turning to LLMs like ChatGPT, Perplexity, and others.

To tackle this dual challenge, we worked with our client to define a new approach: build an ecosystem of specialized websites, each positioned as a neutral, comparison-style platform across key wealth and luxury sectors.

Project Challenges

Become a trusted reference across multiple strategic verticals — wealth management, family office, luxury concierge, real estate — while generating qualified traffic and building long-term, AI-ready visibility.

Project Goals

Marketing & Sales

• Gain visibility in industries dominated by legacy players
• Create a credible, neutral, and expert brand positioning
• Drive qualified traffic and capture leads
• Anticipate the impact of LLMs on search and visibility

Technical

• Build a scalable, duplicable platform model
• Deploy a structure optimized for both SEO and GEO (Generative Engine Optimization)
• Create powerful internal linking across the ecosystem

Our Partnership & Action Plan

1. Create a neutral brand

We started by creating the brand “.Fr”, with a clean, press-inspired visual identity — designed to convey objectivity and expertise.

2. Build the first scalable platform

We launched the first platform: cabinet-gestion-de-patrimoine.fr, designed to be:

• 100% CMS-first & component-first
• Easy to maintain and replicate

3. Duplicate across other key verticals

We quickly rolled out additional sites with our client, targeting new strategic sectors through a smart domain strategy: conciergeries-luxe.fr, familyoffice-france.fr, etc.

4. Interconnected, AI-ready ecosystem

All sites were strategically interconnected through internal linking, with bridges to the client’s main websites — forming a coherent SEO-optimized ecosystem, structured for generative AI visibility.

Results of Our Partnership

• Top 1 SEO ranking on strategic queries like “cabinet gestion de patrimoine” or “liste conciergerie de luxe”
• 8+ platforms deployed in under 6 months
• AI-ready ecosystem, indexed and actively used by LLMs (ChatGPT, Perplexity, etc.) to answer geo-targeted queries

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