Club Patrimoine has engaged Digidop for a technical overhaul mission, which was successfully completed. Special thanks to Thibaut and Thomas for their friendliness, pedagogical approach, proactive attitude, understanding of the needs, and responsiveness. In short, a top-notch support! A special mention for the ease of communication, the tools used, and the delivery of optimizations, allowing us to highlight the before/after intervention, which is super practical to realize the work done and to present the project internally. I highly recommend!
Club Patrimoine is an essential media outlet for heritage professionals, including wealth management advisors, family offices, asset managers, notaries, and lawyers. To enhance user experience and performance on its Webflow site, Club Patrimoine sought the expertise of Digidop for a complete technical overhaul.
With over 9000 items in the CMS and significant technical debt amassed over the last two years, Club Patrimoine faced severe performance issues.
Google Lighthouse Analysis - Before intervention
First Intervention: Bug Fixes and Optimization
Details of the Intervention
Initially, the Club Patrimoine team engaged Digidop to address issues on its existing website. The main tasks were as follows:
Bug Fixes: Resolution of technical issues affecting navigation and site interface.
Performance Optimization: Improvement of loading times and overall fluidity (image compression, correction of initial development, etc.).
Reduction of Bandwidth Consumption: The site was consuming over 150GB per day.
SEO Improvement: Optimization of the site's organic search visibility (structured data, titles, meta descriptions, etc.).
Results
Bandwidth: Reduced from 150GB to 25GB per day
Performance +24% with a Google Lighthouse score of 78/100
Best Practices+56% with a Google Lighthouse score of 56/100
Accessibility +5.8% with a Google Lighthouse score of 90/100
Google Lighthouse Analysis - After technical optimization
Second Intervention: Complete Technical Redesign of the Webflow Site
Following this successful first intervention, Club Patrimoine decided to entrust Digidop with the total technical redesign of its Webflow site. The primary goal was to replicate the site exactly while enhancing certain UX/UI aspects and integrating best development practices.
Redesign Objectives
Improvement of UX/UI: Modernization of design for more intuitive navigation and better user experience.
Optimized Performance: Development using the Client-First methodology and web best practices for a maintainable and high-performing site.
Adherence to SEO Standards: Implementation of advanced techniques to ensure better rankings in search results.
Digidop's Tasks
Here's an overview of the main tasks performed during this engagement:
1. Redesign of Key Sections
We undertook the redesign of several strategic sections to enhance their design and functionality:
Hero Header of the Homepage: We revised the UX of this section to highlight the H1, followed by the carousel of featured content.
"Content" Page: Updated for clearer presentation of video and podcast content (with these elements featured prominently on the page).
"Agenda" Page: Redesign for better visibility of upcoming and past events.
2. Technical and SEO Optimizations
To guarantee optimal performance, we carried out several technical and SEO optimizations:
Webflow Optimizations: Improved the development structure for a faster and more efficient site in accordance with Google’s recommendations.
Asset Compression: Compressed over 10,000 images in the CMS to WebP and AVIF formats.
SEO Integrations: Integrated structured data, allowing for Alt Text, titles, and meta descriptions management for the content.
Bandwidth Optimization: We reduced bandwidth consumption from 25GB (after our first intervention) per day to 5GB per day. Check out our full article to learn how to optimize bandwidth consumption for your Webflow project.
3. Complete Migration of the CMS from the Old Project to the New One
The CMS of the old Club Patrimoine project included a dozen collections and over 9000 items in total. There was a significant technical challenge in migrating all this data to the new project without errors.
We optimized the editing process in the new CMS and successfully imported all content from Club Patrimoine's CMS without data loss.
Moreover, the migration of over 4000 301 redirects was also successfully completed.
4. Training on Webflow Editing
In addition to technical interventions, we provide personalized strategic support:
Advice on Page Design: Assistance in strategic thinking for optimal content organization.
Webflow Training: Training sessions to enable the Club Patrimoine team to manage the site independently.
5. Support for Future Tasks
After these two interventions, our collaboration with the Club Patrimoine team does not end. The goal is to continue improving the website by adding new pages and revisiting the structure and design of existing ones.
Thus, we continue to work on specific needs for this dynamic project.
Results and Benefits
Thanks to our ongoing intervention and continuous optimizations, Club Patrimoine's Webflow site has become:
More Efficient: Reduced loading times: +30 points in Google Lighthouse performance gained
Better Ranked: Notable increase in organic traffic due to SEO optimizations.
More Attractive: A modernized design and smooth navigation for an enhanced user experience.
Google Lighthouse Analysis - After complete technical redesign
Our collaboration with Club Patrimoine aims to maximize visitor engagement and enhance the online presence of the media outlet, while ensuring effective maintenance and continuous improvement of the site.
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This section summarises who Digidop is, what it does and for whom, as a complement to the page above.
Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.
Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.
Services
Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Budgets
Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:
Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000
Case studies
TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.
AI in Digidop's work
Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.
