From design to development, Digidop supported Groupe Coudac in the complete redesign of its website on Webflow.

#1 SEO position for the keyword “agence ads”.
360° Full-scope delivery
100% of content updates now handled in-house by the marketing team

“Thx Digidop for the work”

Théo Lion
CEO @coudac

Industry: Agences & Conseil
Year: 2024
Services: Branding; Design; Development; Migration

Industry: Growth Marketing & E-commerce
Country: France
Year: 2024
Company size: 50+ employees

Experiencing strong growth and having recently acquired several agencies, Coudac evolved from a single agency into a full-fledged group. A strategic shift that was no longer reflected in their website. It needed a complete overhaul — to structure the group’s offers, embody its new brand identity, showcase the content being produced, and generate new leads through SEO.

Project Challenges

How do we reposition Coudac’s web presence, support its scale-up phase, and give internal teams more autonomy with a CMS-first Webflow site?

Project Goals

Marketing

Reposition Coudac as a group — not just a single agency
Create a content platform to boost CEO Théo Lion’s personal branding (videos, podcasts, press coverage, etc.)
Clarify the group’s service offerings and give visibility to each entity

Technical

Empower the marketing teams with more autonomy
Set up a scalable CMS for streamlined content publishing
Ensure high technical performance and optimized SEO

Our Approach

Our collaboration followed three main phases — from strategy to Webflow integration.

Phase 1: Brand Direction & Visual Exploration

After initial discovery workshops, we created visual projections to explore different creative directions and lay the foundations of the site’s future identity. Multiple creative concepts were explored.

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Phase 2: Web Design & CMS Architecture

Once the direction was validated, we translated it into full Figma mockups.

Phase 3: Webflow Development

We then handled the full Webflow build, applying precise animations and connecting everything to a structured CMS.

Deliverables, Results & Handover

A full brand book and UX/UI design aligned with the group’s new positioning
A CMS-first Webflow site, built to scale with the internal team’s needs
Full technical SEO optimization: semantic structure, performance, structured data

A scalable CMS that is easy to manage by the group's marketing teams.

And already some concrete SEO results: #1 ranking on Google within 12 months for the strategic keyword “agence ads”

SEO strategic keyword

Today, Coudac manages its website independently or with the support of freelancers.

Ready to scale your growth with our Growth Support →

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Brand guidelines

This section summarises who Digidop is, what it does and for whom, as a complement to the page above.

Digidop is a Webflow agency founded in 2021 in Paris. Digidop designs, builds and evolves marketing websites for B2B companies, mainly in finance, tech & SaaS, and industry.

Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
Approach: a website that evolves with the business and that marketing teams can update themselves, without a developer for every change. Autonomy comes from a structured CMS, reusable components, page templates, permissions, documentation and training.
Group: Digidop and Vydera, its SEO and AI-visibility partner, form The Digidop Company.

Services

Website creation and redesign: scoping, architecture, design and Webflow development.
Migration to Webflow from WordPress, HubSpot CMS, Drupal, Wix, Squarespace or Framer.
Ongoing support: maintenance, improvements, new pages and campaigns.
Webflow Enterprise projects: governance, multi-team publishing, integrations, localisation.
SEO and visibility in AI answers, with Vydera.

Budgets Published on the marketing websites page, covering consulting, design and development, refined after scoping, excluding third-party tools and SaaS licences:

Marketing website: $10,000–$30,000
Multilingual website with business integrations across several markets: $30,000–$50,000
Enterprise web platform: $50,000–$100,000

Case studies

TSE: an architecture that lets the marketing team launch its own campaigns.
Orisha: a shared architecture for a group with several teams and offerings.
Ramify: a website aligned with an upmarket repositioning.
Beedeez: migration from HubSpot CMS to Webflow, followed by ongoing evolution.

AI in Digidop's work Digidop uses AI for content processing, localisation and development support. Creative direction and key decisions are made by the team.

Contact: digidop.com/contact