.webp)
We delivered
- Creation of a Webflow master template for an international hotel group
- Premium design aligned with luxury standards (animations, storytelling, immersion) CMS-first structuring for full marketing team autonomy
- Integration of conversion-driven logic across all user journeys
- Implementation of the foundations of a growth engine (SEO, GEO/AEO, data, LLM visibility)
Context
The hospitality industry, like many others, is undergoing a major transformation:
new customer expectations, evolving search behaviors with AI, the need for marketing autonomy without technical dependency, and conversion +++ as acquisition becomes more complex and expensive.
When discussions with the Machefert group began, the challenge was clear:
How to align a premium brand image with measurable web performance, within a single platform.
And our conviction was that a hotel website should no longer be just a showcase, nor only a first immersion into the experience, but truly a growth lever.
Webflow Designer interface of the Kube Saint-Tropez website showing the “About” page with a sea view hero section and CMS navigation
Challenge
How to scale a portfolio of hotels quickly, while maintaining a premium and distinctive digital experience for each property?
Our approach
Development of a scalable and duplicable architecture, allowing the group to quickly launch a site for each new hotel, while maintaining a strong and distinctive identity, thanks to:
- A component-first and CMS-first technical foundation
- Reusable and adaptable modular sections
- A premium art direction, connected to a variable system, adaptable for each hotel
- Animations designed to reinforce the luxury perception
- A structure optimized for SEO, AEO/GEO, and new AI-related use cases
A site designed as a growth engine
To avoid losing time, the project is structured in multiple steps, with a first release as soon as the core pages are validated as a scalable base.
Our partnership continues with:
- Improving visibility in LLMs (GEO/AEO) with Vydera
- Implementation of advanced tracking logic to manage conversion
- Continuous optimizations based on data
All built on a living foundation, designed to continuously improve, with full autonomy for marketing teams and Webflow’s native tools.
Key results
- Launch of a first operational version before the opening of the group’s new hotel
- Ability to quickly duplicate new hotels
- Successful alignment between luxury branding and digital performance
- Reduced technical dependency for marketing teams
- Strong foundation to scale visibility (SEO + AI)
Beyond the project
This project marks the beginning of a broader collaboration with the Machefert group, going far beyond a simple visibility strategy.
We are building a long-term partnership together, including by exemple the organization of one of our latest B2B events in one their establishments, as well as the continuous development of new projects in collaboration.
