Microsoft Clarity is a 100% free tool developed by Microsoft, designed to visually and qualitatively analyze what’s happening on your website or app. It’s an excellent gateway to a CRO strategy based on user data.
Why use Microsoft Clarity?
Clarity is a behavioral analytics tool that helps optimize your website or app using real user data. It provides a clear understanding of how visitors interact with your interfaces, allowing you to make informed decisions—without relying on guesswork.
Core Features
- Heatmaps: Visualize clicks, scrolls, rage clicks (frustrated clicks), invalid clicks, etc.
- Session recordings: Video replays of user journeys with integrated events (clicks, JS errors, inactivity…).
- Automated insights: Automatically detect blocking elements like JavaScript errors, dead clicks, and more.
Advantages of Microsoft Clarity
Free and unlimited traffic
Unlike other tools, Clarity is completely free—even for high-traffic websites.
Intuitive interface
A simple dashboard, easy to use even for non-technical users.
Google Analytics integration
Connect Clarity with GA to cross-analyze user behavior and traffic sources (SEO, Ads, Social…).
Privacy compliance (GDPR & CCPA)
Microsoft complies with major regulations. Note: your data may be used to train their AI models.
Clarity Limitations
Slight learning curve
To unlock the tool’s full potential (filters, segmentation), a bit of ramp-up time is required.
Data usage
Microsoft uses anonymized Clarity data to train its AI models. As with most free tools: “if it’s free, you are the product.”
How to Use Microsoft Clarity?
- Create an account on the official site
- Add the tracking script to your website (manually or via Google Tag Manager)
- Set up your dashboard and start analyzing
💡 Want to go further? Explore our CRO guide to learn how to extract actionable insights from behavioral data.
Pricing Microsoft Clarity(2025)
Clarity is 100% free, with no major limitations on traffic or features.
Alternatives to Microsoft Clarity
👉 Read this comparison article to explore 20 alternatives
Our Opinion at Digidop
“I’m not always a fan of Microsoft tools, but Clarity is undeniably essential. Free, powerful, simple: it’s often the first tool I recommend to our clients when starting a CRO journey.”— Florian Bodelot, Co-founder at Digidop
Final Thoughts
Clarity is an excellent solution to get started with behavioral analytics. If you’re not restricted by strict data regulations, it’s a very relevant option. For more specific needs, it can be complemented by solutions like Hotjar, FullStory, or Glassbox if you operated in an highly reglemnted market.
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