Les BerThoM - Webflow Development for an Authentic Bar Chain

+15 bars throughout France
20 years of existence
100% original

"Very good experience with the entire Digidop team for a showcase site redesign. The agency was recommended to me, and they really delivered! From graphic design to development on Webflow and the back-and-forth before the launch, everything went very smoothly. 5-star service ⭐️⭐️⭐️⭐️⭐️"
Romain Pagnoud
CMO @Les Berthom

Work with Digidop

Industry

Hospitality

Year

2023

Services

Design
Development
Migration
Automation

The Webflow Project Les BerThoM in Paragraphs

For the BerThoM, bars are places that bring people together, spaces where one can freely gather in a healthy atmosphere to share good times.

Their website was no longer suitable due to:

Technical issues
Navigation problems (many hidden pages, not all of which were useful)
A outdated technology

The objectives of the redesign on Webflow were:

To highlight the various bars
To emphasize the recruitment section
To give the brand a fresh boost with a site that appeals to franchisees

To address the BerThoM's challenges and needs, we proceeded in several stages:

1 - UX Consideration

Based on the previous issues and new requirements (studied during the Design Sprint phase) of the client, we proposed a wireframe on Figma. This pre-design structure of the site is crucial as it determines which pages will be significant and how everything will then be developed in Webflow.

2 - UI Design of the Mockup on Figma

Once the UX was approved, we were able to propose a mockup that incorporated the graphic elements provided by BerThoM with personalized touches to create a unique environment.

The goal: to feel as comfortable on the site as if you were in a BerThoM bar.

3 - Client-First Development in Webflow

When the mockup was validated, we recreated it in Webflow using best practices in web development. We developed the site following the Client-First methodology.

Furthermore, we ensured that the site could be easily edited by the BerThoM teams to grant them autonomy. The CMS for this project was quite complex, but the simplicity of the editor mode and the client's determination resulted in a complete site.

4 - SEO Optimizations and Automations

Throughout development (and even during the Design phase), we thought carefully to provide a site that could be visible on search engines. We worked with the client to optimize various technical aspects of the site to ensure good online visibility.

We also set up automations between the site and various tools (using Make) to minimize tedious and repetitive tasks related to managing the website.

5 - Project Management until Launch

Throughout the project, we communicated with the BerThoM teams to provide optimal customer service and support.

The entire feedback phase on the design was managed directly in Figma and on Markup for comments on the site. We also utilized Loom to answer specific questions, ensuring the client could keep a record of our responses and training sessions.

The Webflow Project Les BerThoM in Images

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Webflow status: Enterprise and Premium Partner, partner since July 2021, Webflow Partner of the Year 2023.
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